Five Myths that Stall B2B Scale-ups

Above $5-10M in turnover, a B2B scale-up shifts from validating product-market fit to aggressive growth. Five founder-era habits consistently cap that growth, and each can be retired with a small number of deliberate management choices. By Andrea Boeri, Livio Moretti, Edoardo Tiani At a glance Above $5–10M in turnover, a B2B scale-up enters a different […]