The Art of Crafting Effective Incentive Plans

Today, let’s delve into the often underestimated yet pivotal aspect of organizational success – incentive plans. These behind-the-scenes motivators play a profound role in shaping an organization’s performance, often quietly working their magic. In this post, we’ll explore the critical importance of incentive plans, the perils of neglecting them, and the essential elements in crafting […]

Embracing a Digital-First Approach in B2B- imperatives and enablers

The landscape for B2B businesses is undergoing a profound transformation. The recent Salesforce survey’s findings, where 58% of representatives acknowledge a permanent shift in their roles in the last 3 years, the pandemic triggered an abrupt shift, pushing B2B interactions towards remote, digital avenues. This transition unraveled challenges entrenched within traditional commercial methods while illuminating […]

Unlocking the Power of Indirect Sales Channels

In the ever-evolving landscape of corporate strategies, the decisions related to sales channels can have a profound impact on a company’s fortunes. As evidenced by the divergent market reactions to Nike’s and Tesla’s distribution strategy changes, managing distribution channels is far from straightforward. In this article, we will delve into a methodology that has been […]