From Storytelling to Sales Impact: Making Marketing a Productive Part of the Commercial Engine

January 28, 2025 — Written by Defne Isler Strategic marketing redesign enabled the luxury goods brand to take control of demand generation and accelerate direct-to-customer growth. In the industrial luxury sector, brand equity is built on a foundation of engineering mastery, technical innovation, and uncompromising quality. Yet the story surrounding the product — the heritage […]