List Price, Discounts and Price Execution

      • Price Setting
        We begin with a thorough analysis of your costs and margins by SKU, aligning your pricing strategy with your financial goals. Our portfolio strategy optimization enables informed pricing decisions across your product lines. We specialize in pricing innovation, offering tools for list price setting and flexible pricing models, while competition benchmarking keeps you ahead in the market. We also manage inflation pass-through and introduce new pricing strategies, including third-party pricing and licensing.

      • Discounts, Rebates and Commercial Terms
        We create clear, tailored discounts and rebates by customer segment and product line to maximize both share of wallet and margin growth. Our expertise lies in building discount and rebate matrices that optimize your gross-to-net calculations. We help you navigate pull vs. push strategies and guide your commercial agreements, ensuring your communication and terms are well-structured.

      • Price Infrastructure

        We empower your decision-making through customized dashboards, offering real-time insights, governance frameworks, revenue management forecasts, and benchmarking data. Our approach tracks price leakages, monitors margins, and refines your roles and responsibilities (R&R) and product data management (PDM). By enhancing your pricing tools and processes, we strengthen your overall pricing infrastructure.

        • Price execution support

          Our work doesn’t stop at strategy. We ensure smooth execution by training your sales teams, providing scripts, and aligning pricing objectives across your organization. Through price war-room tactics and objection management strategies, we equip your team to handle complex pricing challenges with confidence.

          Our support starts with product and customer segmentation analysis, followed by CRM win-loss assessments, price elasticity studies, and trade contract reviews. We help define matrix client/SKU price adjustments, ensuring agility in response to market shifts.

        • Workshops, Training, and Continuous Support

          We gather insights from sales teams and clients through surveys and workshops, gauging price sensitivity and competitor pricing. We set target price increases by region, product, customer, and KAM, and develop an action plan with playbooks for negotiation and objection management.

          From training sessions to client letters, we prepare your team for success. Our change management strategies secure buy-in from leadership, and our tracking tools and testing phases ensure the strategy is ready for full rollout. We provide ongoing support through regular meetings and success story sharing, while our train-the-trainer programs guarantee sustained pricing execution and success.

           

      What We Do - Eendigo is one of the leading global Commercial Excellence consultancy.
      Entrusted by the leading global Private Equity fund managers and large multinational organizations it provides world-wide delivery capabilities via a team of experts and consultants.
      Its mission is to accelerate organic growth with a strong focus on execution.

      
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