We partner with ambitious B2B and B2C companies to build commercial excellence that drives measurable growth. From industrial suppliers to consumer brands, from SaaS scale-ups to healthcare leaders - our work spans sectors and business models.

What do our clients have in common?
They want pragmatic growth: smarter pricing, higher salesforce productivity, stronger conversion, and go-to-market execution that scales.

Wherever you compete, we help you outperform.

Below is a selection of the sectors where we most frequently engage.

Private Equity & Sovereign Wealth Funds

We partner with PE funds and SWFs to accelerate value creation across the deal lifecycle - from diligence to execution. We build practical playbooks and operating cadences that translate commercial opportunities into measurable results.

Typical engagements include Commercial Due Diligence (CDD), Value Creation Plans (VCP), portfolio-wide commercial playbooks (pricing, SFE, GTM), capability building for operating teams, and targeted interventions with portfolio companies.

We also support investors in screening and selecting transformation targets, prioritizing where commercial change will move EBITDA fastest and most sustainably.

Manufacturing

We help manufacturers capture value through pricing excellence, improved pipeline and funnel discipline, and sales coaching at scale. Our work typically strengthens Sales Force Effectiveness (SFE), channel management, and customer segmentation - turning complexity into consistent commercial execution.

B2B Services

We support B2B service firms in aligning go-to-market strategy with real client needs - improving win rates, deal quality, and retention. Typical levers include value-based pricing, commercial enablement, and digital tools that increase customer lifetime value and improve conversion across the funnel.

Healthcare & Pharmaceuticals

We support pharma and medtech players in improving commercial impact in a regulated environment - through pricing and contracting models, market access strategy, and salesforce productivity.

Our programs often include capability building, incentive design, and customer journey optimization to drive sustainable growth.

Chemicals

We help specialty and commodity chemical companies tackle complex pricing and segmentation challenges, strengthen key account coverage, and improve commercial organization design.

We also support co-development and partnership strategies that deepen customer relationships and expand long-term value creation.

Technology, Media & Telecommunications (TMT)

We help TMT companies monetize innovation and scale recurring revenues - optimizing ARPU, packaging/bundling, distribution strategy, and sales capabilities.

Our work improves client acquisition economics, strengthens product-led and sales-led motions, and increases returns on CAPEX and commercial investments.

Retail & Consumer Goods

We help retail and consumer brands improve both growth and margin across channels: portfolio and offer strategy, omnichannel and e-commerce performance, retail execution, and consumer/influencer analytics.

We embed rigorous performance management using metrics like Conversion Rate Optimization (CRO) and Profit Return on Ad Spend (PROAS) to elevate customer experience, strengthen loyalty, and maximize profitability.