We partner with ambitious companies across both B2B and B2C landscapes to unlock commercial excellence. From industrial suppliers to consumer brands, from SaaS disruptors to healthcare providers, our experience cuts across sectors and business models. What do they have in common? A drive for pragmatic growth strategies, smarter pricing, higher salesforce productivity, and scalable go-to-market execution.

Wherever you compete, we help you outperform.

Below is a selection of the sectors where we most frequently engage:

Manufacturing
We support manufacturing companies in optimizing pricing strategies, streamlining sales pipeline management, and enhancing sales team coaching. By leveraging data-driven commercial strategies, we help manufacturers improve sales force effectiveness (SFE), channel management, and customer segmentation.

B2B Services
In the B2B services sector, we facilitate commercial transformation by aligning go-to-market strategies with client needs. Our expertise encompasses value-based pricing, sales enablement, and digital tools that increase customer lifetime value and improve win rates.

Retail & Consumer Goods
We empower retail and consumer goods companies with end-to-end solutions, including portfolio and offer strategy, digital omnichannel e-commerce optimization, retail channel performance, and consumer and influencer analytics. We integrate advanced metrics such as Conversion Rate Optimization (CRO) and Profit Return on Advertising Spend (PROAS) to elevate customer experience, drive brand loyalty, and maximize margin performance across all channels.

Healthcare & Pharmaceuticals
We collaborate with healthcare and pharmaceutical organizations to refine pricing models, optimize market access strategies, and boost sales force productivity through targeted trainings and incentive system design. Our support extends across pharma and medtech sectors, focusing on customer journey mapping, brand architecture development, and sustainable growth within a complex regulatory environment.

Chemical
In the chemicals industry, we address intricate pricing challenges and customer segmentation through tailored organizational models and sales force effectiveness initiatives. We also assist in formulation of co-development strategies and foster long-term value creation, helping specialty and commodity chemical companies enhance margin performance and deepen customer relationships.

Technology, Media & Telecommunications (TMT)
We assist TMT companies in maximizing Average Revenue Per User (ARPU), refining distribution strategies, and optimizing returns on CAPEX investments. Our data-driven promotion strategies, bundling approaches, and sales capability enhancements support both product and service-based IT firms in monetizing innovation, scaling subscription models, and achieving sustainable client acquisition.